Web Design for Gyms
A Website That Converts Visitors Into Members
Your gym is more than equipment — it's community, coaching, and transformation. But when someone searches for a gym in their area, they'll visit 3-4 websites before deciding where to try. If yours doesn't show class schedules, membership prices, and a reason to walk through the door, they'll join the gym whose website did.
of potential members research gyms online before visiting
expect to see membership prices on a gym's website
average monthly gym membership in the UK — compounding recurring revenue
What a Gym Website Actually Needs
Class schedules that are easy to find
If you run classes — HIIT, spin, yoga, boxing, CrossFit — the timetable needs to be front and centre. Filterable by day, by class type, by trainer. Updated weekly without hassle. People plan their week around classes, so make it effortless.
Membership plans with clear pricing
Don't hide your prices behind a 'contact us for pricing' wall. People want to compare. Show your membership tiers — off-peak, full access, premium — with what's included in each. Transparency builds trust and filters out tyre-kickers.
Trainer profiles that build connection
Your trainers are your biggest asset. Each one should have a profile: their qualifications, specialities, training philosophy, and a photo. People sign up to train with someone — a great trainer page turns interest into membership.
Facility gallery that sets expectations
Show the gym floor, the weights area, the studios, the changing rooms. Real photos, not stock images of impossibly clean equipment. People want to know what they're walking into — and a quality facility gallery removes that barrier.
Free trial or first-visit offer
A clear, prominent offer — free day pass, free trial week, £1 first month. Whatever your hook is, it needs to be unmissable on the homepage. This is the single biggest conversion driver for gym websites.
Recommended Site Structure
This fits our Business plan (£749). Gyms wanting separate pages per class type, a blog, or member portal integration typically choose Premium (£1,249).
What Does It Cost?
Starter
Up to 3 pages — membership info, class overview, contact. Gets you online with the essentials.
Business
Up to 7 pages — homepage, classes, memberships, trainers, gallery, about, contact. What most gyms choose.
Premium
Up to 12 pages — individual class pages, blog, member transformation stories, full SEO, trial sign-up forms.
Common Questions
Can you integrate with our gym management software?
Yes. We can integrate with Mindbody, Glofox, TeamUp, ClubRight, and most other gym management platforms. Whether it's class bookings, membership sign-ups, or free trial registrations — we connect your website to your existing system.
We update our class timetable weekly — is that a problem?
Not at all. If your gym management system has an embeddable timetable, we integrate that directly — it updates automatically. If not, our maintenance plan covers weekly timetable updates as part of the 5 changes per month.
How much does a gym website cost?
Starter is £349 for the basics. Business (£749) is what most gyms choose — it covers everything from class schedules to trainer profiles. Premium (£1,249) adds individual class pages, member stories, and comprehensive SEO for all your local keywords.
Can members sign up for a trial directly on the website?
Absolutely. We can build a free trial sign-up form that captures their name, email, and phone — and sends you an instant notification. Or we connect to your gym management system's trial registration flow. Either way, the goal is zero friction between 'interested' and 'booked in'.
Ready to Fill Your Gym Floor?
Tell us about your gym and we'll design a website that turns browsers into members.
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