Web Design for Cleaning Companies
A Website That Gets You Trusted and Booked
Cleaning is a trust business. You're asking people to give you a key to their home or let you into their office after hours. Before anyone hires a cleaner, they want to know: are you insured? Are your staff vetted? Do you have real reviews? A professional website answers all of these questions before the phone even rings.
of people search online when looking for a cleaning service
say visible insurance and DBS checks are the deciding factor
average weekly spend on regular domestic cleaning
What a Cleaning Company Website Actually Needs
Trust signals everywhere
DBS-checked staff, public liability insurance, references available, years in business. These aren't optional extras — they're the reason someone hires you instead of the cheaper listing on Gumtree. Display them prominently on every page of your website.
Service area clarity
Cleaning companies cover specific areas. List every town, postcode, or borough you serve. This isn't just helpful for customers — it's essential for local SEO. Someone searching 'cleaner in Dartford' needs to find you, not a company 30 miles away.
Transparent pricing
Regular vs deep clean vs end-of-tenancy. Domestic vs commercial. Hourly rate vs fixed price. Be upfront about what things cost. Cleaning is competitive — the company that gives clear pricing gets the booking over the one that says 'call for a quote'.
Domestic vs commercial separation
A homeowner wanting a weekly clean and an office manager needing overnight commercial cleaning are completely different clients. Separate your services clearly. Different pages, different messaging, different pricing. It shows you understand both markets.
Regular vs one-off services
Make it clear whether you offer one-off cleans (spring clean, end of tenancy, after builders) alongside regular service. Many cleaning companies focus on recurring contracts but miss the one-off clients who often convert to regulars after a great first experience.
Recommended Site Structure
This fits our Business plan (£749). Cleaning companies wanting detailed service pages and a blog for SEO typically choose Premium (£1,249).
What Does It Cost?
Starter
Up to 3 pages — services overview, service area, contact. Gets you online fast with trust signals displayed.
Business
Up to 7 pages — homepage, domestic, commercial, end-of-tenancy, about, reviews, contact. What most cleaning companies choose.
Premium
Up to 12 pages — individual service pages, service area pages, blog, instant quote calculator, full SEO.
Common Questions
I mainly get work from word of mouth — why do I need a website?
Even referred clients Google you first. If they find nothing — or find a Facebook page with no recent activity — they'll hesitate. A professional website confirms you're legitimate, insured, and established. It turns a warm referral into a confirmed booking.
Can you add an instant quote calculator?
Yes. We can build a simple quote form where customers select the type of clean, number of rooms or square footage, and frequency — and get an approximate price instantly. This qualifies leads before they contact you and saves time for both sides.
How much does a cleaning company website cost?
Starter is £349 for the basics. Business (£749) covers most cleaning companies: homepage, domestic and commercial services, end-of-tenancy, about page, and contact. Premium (£1,249) adds a quote calculator, service area pages for SEO, and individual service detail pages.
We cover a large area — can you help with local SEO?
Absolutely. We can create location-specific content and make sure your service area is clearly listed. For companies covering many towns, our Premium plan includes individual area pages which dramatically improve your visibility in local searches across your whole coverage area.
Ready to Grow Your Cleaning Business?
Tell us about your cleaning company and we'll build a site that gets you trusted and booked.
Get Your Free Quote →