Web Design for Builders
A Website That Wins You Better Projects
Your best marketing is the work you've already done. But if nobody can see it online, you're invisible to the homeowners and developers who are actively searching for a builder right now. A proper website with your completed projects, clear services, and your contact details wins you the jobs that word-of-mouth alone can't reach.
of homeowners research builders online before requesting a quote
say a portfolio of past work is the most important thing on a builder's website
average project value for a domestic extension or renovation
What a Builder's Website Actually Needs
A portfolio that does the selling for you
Before and after photos, project descriptions, the scope of work. Homeowners want to see that you've done something similar to what they need. A strong gallery section with 10-15 projects is worth more than any sales pitch.
Project case studies that build confidence
Go beyond photos. Describe the brief, the challenges, the timeline, and the result. A homeowner planning a £30,000 extension wants to know you've handled similar projects — and delivered on time.
Insurance, warranties, and guarantees
Public liability insurance, structural warranties, NHBC registration, FMB membership. These aren't just logos — they're the reason someone chooses you over the builder who quoted £2,000 less. Display them prominently.
A clear quote process
Tell visitors exactly what happens when they contact you. Free site visit? Written quote within 48 hours? Itemised breakdown? Removing uncertainty from the quoting process dramatically increases enquiries.
Service area and project types
Extensions, loft conversions, new builds, renovations, commercial fit-outs — list what you do and where you do it. If you specialise in period properties or eco builds, say so. Specificity attracts the right clients.
Recommended Site Structure
This fits our Business plan (£749). Builders wanting detailed case study pages and a blog for SEO typically choose Premium (£1,249).
What Does It Cost?
Starter
Up to 3 pages — services, gallery, contact. Gets you online with your best work on display.
Business
Up to 7 pages — homepage, services, gallery, case studies, about, contact. What most builders choose.
Premium
Up to 12 pages — individual service pages, detailed case studies, blog, full SEO. For builders chasing bigger contracts.
Common Questions
I get most of my work through recommendations — why do I need a website?
Recommendations are great, but even referred clients will Google you before calling. If you have no website (or a bad one), they'll hesitate. A professional site confirms what their friend told them — you're reliable, your work is quality, and you're the real deal.
I'm not great with photos — does that matter?
Yes, photos matter enormously for builders. But they don't need to be professional — well-lit phone photos of before/during/after work perfectly. We'll help you present them properly. Going forward, just snap a few photos of every project and you'll build a great portfolio quickly.
How much does a builder's website cost?
Starter sites start at £349. Most builders go for Business (£749) which includes a proper project gallery, services breakdown, and about page. If you want detailed case study pages for your best projects, Premium (£1,249) is the way to go.
Can I update the gallery myself?
With our maintenance plan (from £29/month), you send us the photos and a brief description — we add them within 2 business days. You can also add up to 5 small changes per month, like updating service descriptions or adding new testimonials.
Ready to Win Bigger Projects?
Tell us about your building business and we'll put together a site that shows off your best work.
Get Your Free Quote →